Did you think social media was safe?

Those platforms won’t carry you through the apocalypse.

Also, do you follow Walmart on IG? Probably not, but you still shop there and go check out books over there.

Imagine it, though. You’re lounging in your beautiful silk robe, sipping on your coffee or wine, and suddenly Instagram is just poof! gone from existence. Followers? Gone. All your saved drafts? Gone.

But don’t worry. I’m on my knees begging you to come with me on this journey that will benefit you in the long run.

Step 1: Your Digital Dungeon – Your Website

Your lair is your place to be yourself, fully free from community standards on a platform you don’t own. No slowdowns on activity. No banned words. Go ahead and scream monster cock all day long on your website.

It does NOT have to be a fucking professional ass website. I built this website over a day with YouTube videos and trial and error. Sure, designers love to cold dm me and tell me it looks like shit, but it’s MY shit and no one can take it down unless someone nukes the entire internet.

Stop thinking I’ll build it later because later will turn into never. Social media is gone now in this scenario and you don’t want FOMO. Build it now, babe. Do it yourself or invest in a designer if you can afford it. I’m a marketer, not a designer. I was laid off from work and thought to myself, why didn’t I build my own because my job is now over and I need a paycheck to pay my bills? Don’t be me and many other people like me.

Put in the things your audience came for: your books, your shop, your blog. Make that the forefront of your website.

Step 2: The Velvet Rope – Your Email List

Social media followers are casual partygoers. They come, eat the food, and leave. They might be fun, but they aren’t staying forever. Your email subs? You’re inviting them to the VIP room and popping champagne.

Email is DIRECT. It is intimate. You’re the dom here. You don’t need to beg the algorithm pathetically to help you. Your emails hit every time.

Your emails are a secret rendezvous with those wanting to lick the sweat off your chiseled abs. They’re special-so treat them like they’re special.

Own Your Content

Social media platforms are RENTED land. Your website and email list are homes you OWN. Sure, socials are a tool to use! Use them. Don’t rely on someone else’s possession.

If your entire portfolio is only online on a social platform… you’re sitting under a sniper’s red dot.

Blog it.

Record it.

Save it.

Diversify!

Use a few different platforms for the CRUMBS you want to hand out to the casual partygoers if you want to build your long-term career. Because if it goes down, you ain’t stressed.

Content is currency if you’re the one holding it.