In 2025, Pinterest continues to evolve as a platform. Book promotion and marketing have had great results! If you’ve ever been curious as a book babe about Pinterest marketing, we have the deets for you today. There’s nearly half a million users every month scrolling Pinterest, looking for ideas, and we have seen marketing work wonders on the platform.

Today, lets go over what we know about Pinterest marketing strategy and how you can use it as an author wanting to try a new outlet to find an audience.

Please note, there’s no right way to market yourself as an author! We want to give you the information and tools available in order to help you make the best decision for YOU! Marketing is a choose your own adventure, and no two journeys look the same. What works for you, may not work for someone else.

That’s why we want to offer every resource! Choose what you are interested and hit it hard, making sure to enjoy your journey in book promotion.

Why Pinterest Can Work for You

Humans are visual creatures. We all have Pinterest boards! This platform works like a visual search engine (just like Instagram and TikTok are), and your content can generate traffic at any point in time depending on user habits. For you, it could mean awesome visibility for your books or author brand over time.

Step by Step Pinterest Strategy

Based on the data we currently have for 2025

1: Optimize your profile

Just like optimization for any profile, you need to do basic data work to make the platform work best for your profile.

• Use a Pinterest Business Account to get access to your analytics and advertising tools.
• Use your profile photo that you use across channels. This should be a clear and professional photo or logo.
• Clear keywords for searchability in your bio. Ex: New Adult Romance Author, Dark Romance Author, Thriller Writer, Nonfiction Business Author. Be specific about these things to make sure the platform can connect you to what is being searched.
  • Specific is good. Don’t think you’re being weird with the specific keywords. Trust me, be VERY specific.
• Add your links to your author website in your profile so readers know where to find you.
• Keep your visual branding consistent across everything you do on every single platform.
  • We talked about branding and how brand recognition is important! Don’t skip this step or so help me.

2: Genre and Niche Specific Boards

We niche down with everything we do. Get specific as heck. It works. If you think it’s specific, try again. For real.

• Book boards
  • This is where people search for the type of books they’re looking for:
  • Fantasy book worlds
  • Historical fiction inspo
  • Thriller vibes and aesthetic
  • Dark romance mafia vibes
  • Self help books for mental health
• Your writing process
  • This is where you show off a bit:
  • Behind the scenes of writing fantasy book [title]
  • How a thriller book is made
  • Writing 3000 words a day in [title]
• Reader engagement boards
  • This is where you tailor to what readers may be searching:
  • Fantasy fan art
  • Dark romance reads
  • Thriller book club picks
  • Self help book for growing a business tips
• Mood boards (because, yes)
  • This is where you’re going to get a lot of pins:
  • Stalker dark romance vibes
  • Light academia book aesthetic
  • Cozy low fantasy mood
  • Epic high fantasy aesthetic

These boards and titles will be highly searchable and hit a lot of common searches in your specific niche. Remember to think like a reader and search some things up yourself first to get inspiration.

3: Create highly engaging pins

Tools like Canva or Adobe can help you design gorgeous designs to catch the eye of your audience. Feel free to browse around on what shows up, and try to make your own twists in your branding.

• Clear titles are important so the user immediately knows what they’re looking at.
• PLEASE, for all that is holy, make your posts legible. Nothing will make someone scroll faster than being unable to read the post.
• STAY ON BRAND. The branding is not where you should be experimenting. Keep your colors and fonts consistent to your brand guide. (please please stay on brand)
• Use your book cover in some posts for cover recognition.
• High quality images and videos are a must.
• Use teasers and quotes in an aesthetic way so users want to save them to their boards and explore where it came from.
• Where you can experiment:
  • video pins
  • carousel pins
  • story pins
  • experiment with content, not branding.

4: Enable rich pins

This is the type of pin that will automatically sync information from your website. This provides extra details like product prices directly on the pin itself.

This means your pin pulls metadata (info) from your website! Book descriptions, pricing, and availability is readily available in the Pinterest platform.

Hello to credibility and clicks!

5: Pinterest SEO is a must

Pinterest is keyword driven. Use that to your advantage. Optimize, optimize, optimize.

• Add keywords in the pin titles, descriptions, and board names
• hashtags can be used! 2-3 relevant ones per pin can help
  • #stalkerromance
  • #historicalromance
  • #booksaboutbusiness
• keep the descriptions naturally worded but keyword rich to boost your chances at discoverability.
• Update your content regularly to stay relevant in search results.

6: Engage with the community

Just like any other social media platform, you need to engage to make things effective and have a consistent presence on the platform. Everything comes down to community, it’s as simple as that (if you only take one thing away from this, make it be that).

• Follow relevant accounts to show you’re active in the community:
  • authors in your genre/niche
  • book content creators
  • book reviewers
  • general readers (related to your genre)
• Pin relevant and valuable content to show up in notifications and grow your reach.
• Join group boards related to your genre for better visibility
  • This is great for collaboration.
• Stay up to date
  • Like
  • Comment
  • Pin
  • Engage with content that aligns with your genre, niche, brand

7: Use Analytics

I am a huge data person. I love auditing information to better help my authors and clients make better content in the future. This helps know where your audience is and how to reach them better.

Check out your monthly analytics:

• to see what performed the best of all of your content
• readjust your strategy to put effort into more of that content
• track keywords and hashtags that do the best
• continue tracking these month after month to grow more efficiently

8: Promote your Pinterest like you would any other social media

Just like you’d ask for followers on Instagram or TikTok, use the opportunity to ask for followers on Pinterest!

• Share in other social media channels
• Share in your newsletter
• Share on your blog
• Add your Pinterest widget to your website
• Use “Follow me on Pinterest” as a call to action for followers

Time To Go Pinterest-ing

People go to Pinterest to search for things. Other platforms allow people to scroll mindlessly. Think of how you might use it.

• “Bad boy aesthetic” gives you inspo for your latest romance novel, right?

Evergreen content is king. Evergreen means it stays good for months. You have the opportunity to keep seeing returns in six to twelve months from one pin.

Visual content sells books. Don’t deny it.

Direct links beat Instagram, honestly.

I also don’t see it being super saturated right now! It could be something to corner the market with!

Go check it out, and let me know how it works for you! See you in the next post.